The General TV Spot, 'Hold On to Your Biscuits'

A group of cowboys ambles over to their friend Cookie, who is supposed to be preparing biscuits but is instead staring at his tablet. They all exclaim how hungry they are and ask what is taking so long. Cookie tells them to hold on to their biscuits; he is getting an online service quote from The General. The cowboys all look at him baffled, but later they are all sitting around a fire pit browsing The General on their own devices.