Prudential TV Spot, 'The Action Gap Experiment'

A group of young people is asked to mark on a wall with a paint roller at what age they think they should start saving for retirement. A group of older people is then asked to mark at what age they actually started saving, displaying a gap between the two ages. The gap shows why many people aren't prepared for retirement, and Prudential suggests that we save a little more today so that we are more prepared tomorrow.