CA Technologies TV Spot, 'The Fridge'

Elevator music plays as a man makes his final choice of a refrigerator on a sales floor. The saleswoman swipes his credit card and thus triggers an elaborate visual explanation of how much goes on in the background during those few seconds it takes for us to pay for something: Checking data, connecting banks, processing payment, assessing inventory, confirming delivery availability. When it goes through, he remarks how easy it was. Easy, CA Technologies says, is powered by software in an application economy.