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Michelin Super Bowl 2017 TV Spot, 'I Need You' Song by José González

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Michelin makes its first in-game Super Bowl appearance with a new campaign that highlights how the brand helps people support loved ones when it matters most. A father returning home to learn his wife is pregnant, a woman makes her way to comfort her friend after a breakup, a mother leaves work to see her homesick son during his first sleepover -- all made possible with Michelin tires.

Published
February 05, 2017
Advertiser
Michelin
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Tagline
“A Better Way Forward”
Songs
Stay Alive - José González
Mood
Emotional
Events & Venues
2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Ashleigh van der Hoven ... Heartbroken blonde friend
Agency
TBWA\Chiat\Day ... Agency

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