5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

H&R Block Super Bowl 2017 TV Commercial 'Watson' Featuring Jon Hamm

National Airings
πŸ”’
First Airing
πŸ”’
Last Airing
πŸ”’
Creatives
πŸ”’
Recently Aired On
πŸ”’
Est. Spend
πŸ”’
TV Impressions
πŸ”’
National Impressions
πŸ”’
Local Impressions
πŸ”’

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

H&R Block is advertising in the Big Game for the first time in eight years, and its Super Bowl LI commercial announces its partnership with IBM Watson. The brand's spokesperson, Jon Hamm, describes the use of advanced technology like Watson as the future of H&R Block.

Published
February 05, 2017
Advertiser
H&R Block
Advertiser Profiles
Facebook, Twitter, YouTube
Products
IBM Watson
Tagline
“Get Your Taxes Won”
Songs
None have been identified for this spot
Mood
Active
Events & Venues
2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Jon Hamm ... Actor/Actress, Joelle Better ... Ballerina in front, John Henry Kahuna ... teen bicycle rider, Rylie Vetica ... ballet girl on front right
Agency
Fallon ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots