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NFL Super Bowl 2017 TV Spot, 'Future of Football: Shoes'

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Richard Kent, professor of Biomechanics at the University of Virginia (UVA), views shoe research as an important part of the future of football. During Super Bowl LI, he explains that since cleats are an important piece of protective equipment, his team looks at every cleat pattern that comes into the league and shares the data with the players.

Published
February 05, 2017
Advertiser
NFL
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Tagline
“The Future of Football”
Songs
None have been identified for this spot
Mood
Active
Events & Venues
2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
None have been identified for this spot.
Agency
72andSunny ... Creative Agency, OMD ... Media Agency

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