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2015 Chevrolet Colorado Super Bowl 2015 TV Spot, 'Focus Group: Sexier'

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Chevrolet decided to find out if a truck can change how people feel about a guy. They assembled focus groups and talked to real people, not actors. When a group of women were showed two pictures of the same guy and setting but with different vehicles, they picked the guy standing next to the 2015 Chevrolet Colorado. As one woman put it, the guy with the car is the guy your mom wants you to marry while the guy with the truck is the one you'd leave the first guy for. Guys, you know you want a truck.

Published
February 01, 2015
Advertiser
Chevrolet
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2015 Chevrolet Colorado
Tagline
“Find New Roads”
Songs
None have been identified for this spot
Mood
Active
Events & Venues
2015 Super Bowl XLIX Feb 1, 2015 at University of Phoenix Stadium
Actors - Add
Brady Rhoda ... Little boy in red shirt, Chris Kalhoon ... Voice Over, Kelsey Bohlen ... Girl in blue dress, Potsch Boyd ... Guy running focus group
Agency
Carat ... Media Agency, Commonwealth//McCann ... Creative Agency, McCann Worldgroup ... Agency

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