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University of Missouri TV Spot, 'Columns'

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The columns at the University of Missouri have stood for 175 years and will for 175 more.

iSpot Review - July 8, 2015

Legacy. Universities often tap into it as a message in TV commercials, but this ad from the University of Missouri is steeped in the symbols of legacy. Playing up its brand icon, the university leans its columns imagery to evoke classical education and a traditional experience.

The message is geared particularly to those with ties to the university. This is always a risky play in that the ad could rely too much on preaching to the choir, rather than recruiting the student body.

The ad might be only an adequate recruitment vehicle, but the powerful legacy and heritage messaging, coupled with significant branding impact is likely a strong motivator for potential alumni and family donors.

Published
January 04, 2014
Advertiser
University of Missouri
Advertiser Profiles
Facebook, Twitter, YouTube
Songs
None have been identified for this spot
Ad URL
http://www.missouri.edu
Mood
Active
Actors - Add
None have been identified for this spot.

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