Sears Big Weekend Event TV Spot
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Check out Sears' 15 second TV commercial, 'Big Weekend Event' from the Department Stores industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Share it with friends, then discover more great TV commercials on iSpot.tv
iSpot Review - July 8, 2015
Sears has gone particularly
promotional in its Big Weekend Event commercial for 2014. We expect a hard sell
in this kind of TV ad, and Sears does not disappoint.
Sears also ran a TV
commercial for the event in 2013. The previous spot ran sales information,
but also spent time with a creative penguin scene. That's all gone in 2014. The
campaign iteration is now laser-focused on promotional creative tactics.
The agency team presents us with
the big typeface, large savings and product focus that are hallmarks of a
retail sales approach. In this type of commercial style, the ultimate
effectiveness of the ad depends largely on the magnitude of the sale and the
equity of the featured brands.
- Published
- January 12, 2014
- Advertiser
- Sears
- Promotions
- Big Weekend Event (expires: 01/13/2014)
- Tagline
- “This is Sears”
- Songs
- None have been identified for this spot
- Mood
- Informational
- Actors - Add
- Antonio Alvarez ... Guy in black shirt.
- Agency
- McGarry Bowen LLC ... Agency
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