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Target TV Spot, 'Freeskiing'
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Freeskiing is coming to the Olympics and Target is a proud sponsor of the US Team.
iSpot Review - July 8, 2015
Totally rad! Target touts its extreme
sports sponsorships in this TV commercial. The ad manages to evoke the rebel
spirit of freeskiing, while holding onto the creative touches that make the ad
distinctly Target.
Taking a cue from its established
creative equity around music with quick cuts and quirky design, the Target team
builds a fresh execution that imbues their long-used structure and style with
an adventurous GoPro vibe.
It doesn't herald a full-scale shift
to edgy retail creative from the brand, but it does demonstrate a smart
creative strategy with targeted consumer sponsorships in mind.
- Published
- January 08, 2014
- Advertiser
- Target
- Songs
- None have been identified for this spot
- Mood
- Active
- Actors - Add
- Roz Groenewoud , Simon Dumont , Torin Yater-Wallace
- Agency
- AKQA ... Creative Agency, AKQA ... Digital Agency, Essence ... Media Agency
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