Chrysler Town & Country TV Spot, 'Red Carpet'

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The Chrysler Town & Country plays the ultimate supporting role in a family's life, so it's no surprise to find it on the red carpet at the Golden Globes.

iSpot Review - July 8, 2015

Chrysler crafted event-specific copy and creative to push its Town and Country into the Golden Globe discussion.

It's a copy driven spot that leans heavily on articulating parallels to Golden Globe categories. The message doesn't land if viewers don't make the connection. The engaged viewer hears a message of family support and award winning quality.

The agency team counts on viewer engagement by way of targeted award show creative delivered to a receptive Golden Globe audience. Scenes shot to look like a live event and frequent images of the award invite live viewers into a familiar world. The deep-voiced narrator and the copy do the rest.

Published: January 12, 2014

Advertiser: Chrysler

Advertiser Profiles: Facebook, Twitter, YouTube, Pinterest

Products: Chrysler Town and Country

Tagline: “Imported From Detroit”

Songs: None have been identified for this spot

Ad URL: http://www.chrysler.com

Mood: Active

Actors - Add: None have been identified for this spot.

Agency: Wieden+Kennedy ... Agency, SapientNitro ... Digital Agency, Goodby, Silverstein & Partners ... Creative Agency, McCann Worldgroup ... Media Agency

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