Jack in the Box 2013 Super Bowl Commercial TV Spot, 'Hot Mess'
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- National Airings
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- First Airing
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- Last Airing
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- Creatives
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- Recently Aired On
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- Est. Spend
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- TV Impressions
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- National Impressions
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- Local Impressions
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Jack watches a video of his 1989 rock hit Hot Mess, to the tune of Heartbreaker by Pat Benatar, with his son explaining that's how he met his mother. Jack's one hit wonder is now a burger.
- Published
- February 03, 2013
- Advertiser
- Jack in the Box
- Products
- Jack in the Box Hot Mess
- Tagline
- “In the Box”
- Songs
- None have been identified for this spot
- Music
- The song was created for this commercial
- Ad URL
- http://www.HotMessBurger.com
- Mood
- Funny
- Actors - Add
- Dick Sittig ... Voice Over Jack In The Box
- Characters
- Jack Box
- Agency
- Carat ... Media Agency, Struck ... Digital Agency, TBWA\Chiat\Day ... Creative Agency
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