The Real Cost TV Spot, 'Reasons Not to Smoke'

Two dudes are at a skate park. One asks the other if he has any smokes. He replies that he doesn't do that anymore --not because cigarette smoke is a toxic mix of over 7,000 chemicals, but because he can only fit one thing in the pocket of his very tight skinny jeans. And, that's his phone. His jeans are so tight that when his ringtone starts going off, you can see the incoming call screen with a heart, through his jeans. He has to bend over to answer his girlfriend's call. Any reason is a brilliant reason not smoke.