Clash of Clans TV Spot, 'Magic'

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The Wizard rushes to war with the rest of the clan while raining fireballs and magic upon the enemy. Take control of The Wizard, build an army and storm the castle in Clash of the Clans.

iSpot Review - October 31, 2014

After being teased with the new Wizard character in "Preparation," Clash of Clans unleashes the Wizard on the commercial battlefield.

The Wizard enters the fray just as you might expected from the personality the creative team is developing around the Wizard. The Wizard is a showboat. He has an interesting accent. And he throws fireballs!

What makes the character particularly clever is his repeatedly saying "fireball" as he shoots his magic. It feels as if he is one of us playing the game and announcing his moves. It's a subtle touch, but one that brings lots of humor and is very relatable for viewers.

All of this fun and funny action plays out on the creatively rendered battlefield. It is the same battlefield from the original ad, and the same characters are fighting; only now, they fight alongside the Wizard.

The consistency in creative and character serves to help reinforce the equity around fun and action that the original campaign generated.