5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

Old Spice TV Spot, 'Dad Song'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

There's nothing harder in a mom's life than realizing her son is growing up into a man. But for Dad? He's more than happy to help his son become and smell like a man with Old Spice. Sing along with the ups and downs from a mother's and father's perspective.

iSpot Review - June 30, 2015

Old Spice has a history of putting out commercials that often leave you confused, laughing, or a healthy mix of both. But one thing is for sure about Old Spice ads, and it's that you'll be sure to remember what you just saw. The "Mom Song" commercial was given to us by Old Spice last year, and although bizarre and odd, the commercial was relatively successful. It covered how Old Spice Body Spray has transformed their sweet sons into men, and how saddened they were to see their sons grow up. But in this 60-second ad from Old Spice, we finally get to hear the perspective from the father's side, and it's a pretty stark contrast from the mother's side.  

The "Dad Song" from Old Spice gives us a different perspective. Moms are crying and getting crushed by the thoughts of their son replacing the number one woman in their lives with another woman. Fathers are ecstatic and can't wait to turn that old bedroom into a storage room. Why sell your son's personal items and belongings at a garage sale when you can drive a lawn mower over them to make sure he doesn't come back. Mothers are too hesitant to let their sons leave, fathers on the other hand are all too happy to see their son go out the door. But what really makes the "Dad Song" so successful isn't the bizarre or even downright crazy acts we see, but how both the mother and father can sing the same lyrics to a song and have completely different meanings. It's nice to see that balance, because if there wasn't one, it'd be pretty awkward to see both your parents sewn into the chairs you were just sitting in. Just a tad.

Published
November 24, 2014
Advertiser
Old Spice
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Old Spice Swagger Refresh Body Spray, Old Spice Fiji Refresh Body Spray, Old Spice Wolfthorn Refresh Body Spray
Tagline
“Smellcome to Manhood”
Songs
None have been identified for this spot
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Brendan Taylor ... Voice Over Voice-over for Dad in armchair
Agency
Publicis ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots