Dick's Sporting Goods TV Spot, 'Sports Matter: Tyler'
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A young athlete living in Harlem, New York shares his story while we watch him go about his morning routine. As he grabs his lacrosse gear and rides the bus to class, we learn he had recently lost his mother while his father passed away when he was 12. Despite the hardships he's faced, Harlem Lacrosse has become a place where he can better himself as both a player and a student. By 2020, 27 percent of public schools may no longer have sports. Dick's Sporting Goods is committed to supporting after school sports programs.
- Published
- July 29, 2015
- Advertiser
- Dick's Sporting Goods
- Tagline
- “Helping to Save Youth Sports”
- Songs
- None have been identified for this spot
- Ad URL
- http://www.sportsmatter.org
- Mood
- Emotional
- Hashtag
- #SportsMatter
- Scene Location
- Harlem, NY
- Actors - Add
- None have been identified for this spot.
- Agency
- Anomaly ... Agency, Haworth Marketing & Media ... Media Agency
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