2024 Toyota Tacoma Super Bowl 2024 TV Spot, 'Dareful Handle' [T1]

Passengers buckle up and hold on tight as the Toyota Tacoma tears through rugged off-road terrain. With every jolt and bump, the occupants cling to the "shut the front door" handle for dear life, their screams of exhilaration mingling with the roar of the 2.4-liter turbocharged four-cylinder engine. As the wheels kick up dirt and gravel, the thrill-seekers inside find themselves reaching for the "seriously wrong" handle, also affectionately dubbed the "whoa whoa" or the "no me gusta" handle, in moments of sheer intensity. But amidst the chaos, there's an undeniable sense of adventure and camaraderie, each twist and turn forging unforgettable memories and stories to be retold with wide-eyed excitement. The automaker demonstrates that, in the Toyota Tacoma, every ride is filled with a healthy dose of "hold on tight" moments.