IKEA TV Spot, 'It's All in the Bag' Song by Doreen Schaffer

As a woman carries her home around in a blue IKEA tote bag, the furniture inside sways and slides. The tiny people living within the home seem not to notice as picture frames are tilting off the walls and as a couch slides across the room. IKEA says that the home you dream of is only a blue bag away and invites you to shop at its warehouses with new, lower prices.