Progressive TV Spot, 'Deer Crossing'

A dad sits in the passenger seat offering words of reassurance to his daughter who drives nervously past a deer crossing sign. Just as he confirms he is "super sure" he has never seen a deer in the heavily forested area, the pair crosses a buck and fawn on the edge of the road engaging in the same conversation about the frequency of car sightings. After the close encounter, the father appears shaken up while Progressive invites viewers to be not just sure, but insured, with its auto insurance.