The Most-Liked Ads of 2024 Revealed. Get the Ranking>

Liberty Mutual TV Spot, 'Emu and Doug: Replaced'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Liberty Mutual spokesperson Doug is running lines for his latest commercial staring alongside LiMu Emu when he reads a troubling passage indicating an untimely demise caused by a baby grand piano. Questioning his longevity with the insurance company, Doug comes face to face with his replacement, a mustache-less man with a leather jacket thrown over his shoulder and a smoldering gaze. While the new Doug solves the outrage over his facial hair easily by crookedly slapping on a fake mustache, he hasn't quite nailed the lines for the "Liberty Biberty" commercial or the name of his costar, "Bebu."

Published
September 24, 2023
Advertiser
Liberty Mutual
Advertiser Profiles
Facebook, Twitter, YouTube
Tagline
“Only Pay For What You Need”
Songs
None have been identified for this spot
Ad URL
http://www.libertymutual.com
Mood
Funny
Actors - Add
David Hoffman ... Doug
Characters
LiMu Emu
Agency
Goodby, Silverstein & Partners ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots