Kia Season of Giving Back TV Spot, 'St. Jude: Holiday Joyride' [T1]

As a woman guides a pair of young St. Jude's patients to the back seat of a Kia EV6, the automaker vows to make children's holidays even brighter -- by taking them on a journey to the North Pole. Now safely buckled up in the back seat, the awestruck kids look up through their windows as an immersive screen parades sparkling lights and flying reindeer past the vehicle, before they finally arrive in the snowy wonderland Santa calls home. During the Kia Season of Giving Back, the carmaker is donating to St. Jude for every new car purchased.