State Farm TV Spot, 'Shrimp Tails'

A family dinner slides into awkward territory when a new girlfriend, determined to qualify for State Farm's Personal Price Plan, shares a little too much at the table. After excitedly whispering her intentions to fellow dinner guest Jake (from State Farm), she stands and addresses her potential in-laws before he can stop her. "I ... save my shrimp tails!" she says, pulling a handful from her pocket and mentioning a collection she keeps under her bed in jars. Jake interrupts her and explains that State Farm's Personal Price Plan helps you create an affordable price "just for you," implying that some things should be kept to herself.