The Most-Liked Ads of 2024 Revealed. Get the Ranking>

Best Foods Super Bowl 2023 TV Spot, 'Who's in the Fridge' Featuring Jon Hamm, Brie Larson, Pete Davidson

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Hellmann's is back for Super Bowl LVII! Time to see what's on the menu -- or rather, who's on the menu? Bewildered to find himself miniaturized and inside of a refrigerator, "Mad Men" star Jon Hamm bumps into a jar of mayonnaise and catches the attention of Captain Marvel herself, Brie Larson. Jon remains confused, so she walks him through the pun at play here. "I'm Brie...." ("Yeah, I'm Jon." "I KNOW, but Jon WHO?") "Ham and Brie! I get it!" The two conclude that they're dinner, and with Hellmann's mayo in the mix, any of the rest of the leftovers in there with them might be, too. At that moment, the fridge opens, revealing a hungry (and commercially prolific) Pete Davidson at a house party. The actor and comedian wastes no time preparing a ham and brie sandwich, and blithely declares to the real Brie Larson and Jon Hamm that "you guys are really delicious."

Published
February 12, 2023
Advertiser
Hellmann's | Best Foods
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Hellmann's | Best Foods Mayonnaise
Tagline
“Make Taste Not Waste”
Songs
None have been identified for this spot
Mood
Funny
Events & Venues
2023 Super Bowl LVII Feb 12, 2023 at State Farm Stadium
Actors - Add
Brie Larson , Clancy McLain ... Woman in Pink Sweater, Jon Hamm , Pete Davidson
Agency
Wunderman Thompson ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots