Downy Rinse & Refresh TV Spot, 'Tell Me Why: $10' Featuring Backstreet Boys

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After giving her well-loved Backstreet Boys T-shirt a cursory sniff, this woman firmly declares that it's time to get rid of the article. However, the Backstreet Boys poster behind her seems to have other thoughts as the singers demand, "Tell me why" -- to the iconic tune of "I Want It That Way." She argues that it stinks, despite her having washed it numerous times, and asks that they should tell her why she seemingly can't get rid of the odor. By way of answer, the band answers in a capella that she should try Downy Rinse & Refresh. Now she can finally say "Bye, Bye, Bye" to odor residue ... or, er, at least sing a different Backstreet Boys song.