Esurance Super Bowl 2016 TV Spot, 'Pass It On Sweepstakes'

A football made out of money is kicked off into the distance, crashing onto a couple's table at a diner and spilling hot coffee all over a man's lap. The money ball keeps getting passed around to different folk, like a man getting out of the shower, a scientist in a hazmat suit handling dangerous chemicals and a man on a riding mower -- all of whom decide to "pass it on." As part of the Pass It On Sweepstakes, Esurance is giving away more than $1 million to people who retweet messages from its official Twitter handle throughout Super Bowl 50. Winners will be selected in real time during each quarter of the Big Game.