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TV Data Hub

Don't Settle for Black Boxes

Say hello to total TV ad transparency.
Explore deep TV ad measurement insights unavailable anywhere else.

Gain an Edge With Can't-Miss TV Ad Transparency Reports

This is your comprehensive source for the latest trends and insights in TV advertising. Our Q1 2024 TV Ad Transparency Snapshot provides a wrap-up of the key metrics, top brands, and influential programs that made headlines in the first quarter of the year. We reveal the numbers and patterns that matter, guiding you through the current TV advertising landscape.

What's Trending on TV

This Week's Most-Seen Ads

  • Impressions 657.8M
  • Airings 4.5K
  • Estimated TV Spend $2.5M
  • Interruption Rate 1.56%
  • Attention Index 98
  • Impressions 564.2M
  • Airings 2.8K
  • Estimated TV Spend $2.3M
  • Interruption Rate 1.1%
  • Attention Index 110
  • Impressions 384.3M
  • Airings 2.7K
  • Estimated TV Spend $1.8M
  • Interruption Rate 1.65%
  • Attention Index 93

Industry-Leading Data Footprint Powers Transparency

63K Advertisers
2.3M Creatives
$541B Ad Spend
67T Impressions
45B Attributed Conversions
83M TVs & Set Top Boxes

Ad-Centric

Ads shouldn't hide behind program-based averages. Get total TV transparency with precise, second-by-second measurement of every ad and airing.

Unified

Put an end to double counting. Plan, buy, measure and optimize with transparency into deduplicated TV audiences across linear, streaming and out of home.

Independent

No more blurred lines between activation and measurement. Transparency hinges on third-party verification of reach, frequency and overall campaign performance.

Trust

10 years of transparency breeds trust. That's why 10 out of 10 top TV advertisers leverage iSpot for fast, accurate and actionable TV ad measurement.

Ready to declare your independence from TV measurement black boxes?

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