Super Bowl Ad Center/2022
Top 2022 Super Bowl Pre-release & Teasers
Super Bowl LVI teasers started trickling out in the middle of January and now that the Big Game teams have been determined, we’re starting to see more pre-releases of actual game commercials. Always a big draw for Super Bowl ads, celebrities are making appearances in the teasers as well, with Kevin Hart, Seth Rogen, Megan Thee Stallion and more supporting brands. Super Bowl teasers are ranked by Likeability Score and benchmarked against a norm from the last five Big Games.
Frito Lay Super Bowl 2022 Pre-Release, 'Push It' Song by Salt-N-Pepa
791 (24% above norm)
Likeability Score
Likeability Score
Funny
Top Emotion
Top Emotion
N/A
Est. TV Spend
Est. TV Spend
N/A
Interruption Rate
Interruption Rate
N/A
Attention Index
Attention Index
Nissan Super Bowl 2022 Pre-Release, 'Presenting: Thrill Driver' Feat. Eugene Levy, Brie Larson [T1]
787 (23% above norm)
Likeability Score
Likeability Score
Exciting
Top Emotion
Top Emotion
N/A
Est. TV Spend
Est. TV Spend
N/A
Interruption Rate
Interruption Rate
N/A
Attention Index
Attention Index
Hellmann's Super Bowl 2022 Extended, 'Mayo Tackles Food Waste' Feat. Jerod Mayo, Pete Davidson
729 (14% above norm)
Likeability Score
Likeability Score
Funny
Top Emotion
Top Emotion
N/A
Est. TV Spend
Est. TV Spend
N/A
Interruption Rate
Interruption Rate
N/A
Attention Index
Attention Index
Frito Lay Super Bowl 2022 Teaser TV Spot, 'Push It' Song by Salt-N-Pepa
728 (14% above norm)
Likeability Score
Likeability Score
Love it
Top Emotion
Top Emotion
$719,475
Est. TV Spend
Est. TV Spend
1.08%
Interruption Rate
Interruption Rate
107
Attention Index
Attention Index
Pringles Super Bowl 2022 Pre-Release, 'Stuck In' Song by Lionel Richie
725 (14% above norm)
Likeability Score
Likeability Score
Funny
Top Emotion
Top Emotion
$1,178
Est. TV Spend
Est. TV Spend
1.48%
Interruption Rate
Interruption Rate
122
Attention Index
Attention Index
Peacock TV Super Bowl 2022 Pre-Release, 'Will Smith Introduces a New Generation to Bel-Air'
710 (11% above norm)
Likeability Score
Likeability Score
Nostalgic
Top Emotion
Top Emotion
N/A
Est. TV Spend
Est. TV Spend
N/A
Interruption Rate
Interruption Rate
N/A
Attention Index
Attention Index
2022 Kia EV6 Super Bowl 2022 Pre-Release, 'Robo Dog' Song by Bonnie Tyler [T1]
707 (11% above norm)
Likeability Score
Likeability Score
Green
Top Emotion
Top Emotion
N/A
Est. TV Spend
Est. TV Spend
N/A
Interruption Rate
Interruption Rate
N/A
Attention Index
Attention Index
Sam's Club Super Bowl 2022 Pre-Release, 'VIP' Featuring Kevin Hart
702 (10% above norm)
Likeability Score
Likeability Score
Funny
Top Emotion
Top Emotion
$38,764
Est. TV Spend
Est. TV Spend
0.81%
Interruption Rate
Interruption Rate
162
Attention Index
Attention Index
WeatherTech Super Bowl 2022 Pre-Release, 'Special Ops Fit Crew'
700 (10% above norm)
Likeability Score
Likeability Score
Prodtastic
Top Emotion
Top Emotion
N/A
Est. TV Spend
Est. TV Spend
N/A
Interruption Rate
Interruption Rate
N/A
Attention Index
Attention Index
Amazon Super Bowl 2022 Extended, 'Mind Reader' Featuring Scarlett Johansson, Colin Jost
697 (9% above norm)
Likeability Score
Likeability Score
Funny
Top Emotion
Top Emotion
$5,586
Est. TV Spend
Est. TV Spend
N/A
Interruption Rate
Interruption Rate
N/A
Attention Index
Attention Index
With the Super Bowl being the marquee event for TV advertising, it's no surprise that brands pre-release ads and trailers for the spot they will be airing. From likeability and top emotions to interruption rate and est. national TV spend for each ad, this page provides a preview of what will be showcased on NBCU during Sunday's Big Game.
2022 Super Bowl Commercials
Super Bowl Commercial Archive
Super Bowl Resources
Glossary Of Terms
- Likeability Score
- Measures the extent to which Creative Assessment survey respondents like an ad. Scores range from 1-950 and are compared to a norm of the last five Super Bowls, the average of which is 641.
- Top Emotion
- We measure 57 emotional reactions to an ad derived from hundreds of Creative Assessment survey respondent verbatim comments. The Top Emotion represents the reaction with the strongest signal and is at minimum stronger than 75% of all ads for that specific emotion.
- Est. TV Spend
- Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for an apples-to-apples comparison across all media units and advertisers.
- Interruption Rate
- The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.
- Attention Index
- A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.