Reach NFL Audiences Beyond Game Day. Download Report>

Super Bowl LVI teasers started trickling out in the middle of January and now that the Big Game teams have been determined, we’re starting to see more pre-releases of actual game commercials. Always a big draw for Super Bowl ads, celebrities are making appearances in the teasers as well, with Kevin Hart, Seth Rogen, Megan Thee Stallion and more supporting brands. Super Bowl teasers are ranked by Likeability Score and benchmarked against a norm from the last five Big Games.

#1

Frito Lay Super Bowl 2022 Pre-Release, 'Push It' Song by Salt-N-Pepa

791 (24% above norm)
Likeability Score
Funny
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#2

Nissan Super Bowl 2022 Pre-Release, 'Presenting: Thrill Driver' Feat. Eugene Levy, Brie Larson [T1]

787 (23% above norm)
Likeability Score
Exciting
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#3

Hellmann's Super Bowl 2022 Extended, 'Mayo Tackles Food Waste' Feat. Jerod Mayo, Pete Davidson

729 (14% above norm)
Likeability Score
Funny
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#4

Frito Lay Super Bowl 2022 Teaser TV Spot, 'Push It' Song by Salt-N-Pepa

728 (14% above norm)
Likeability Score
Love it
Top Emotion
$719,475
Est. TV Spend
1.08%
Interruption Rate
107
Attention Index
#5

Pringles Super Bowl 2022 Pre-Release, 'Stuck In' Song by Lionel Richie

725 (14% above norm)
Likeability Score
Funny
Top Emotion
$1,178
Est. TV Spend
1.48%
Interruption Rate
122
Attention Index
#6

Peacock TV Super Bowl 2022 Pre-Release, 'Will Smith Introduces a New Generation to Bel-Air'

710 (11% above norm)
Likeability Score
Nostalgic
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#7

2022 Kia EV6 Super Bowl 2022 Pre-Release, 'Robo Dog' Song by Bonnie Tyler [T1]

707 (11% above norm)
Likeability Score
Green
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#8

Sam's Club Super Bowl 2022 Pre-Release, 'VIP' Featuring Kevin Hart

702 (10% above norm)
Likeability Score
Funny
Top Emotion
$38,764
Est. TV Spend
0.81%
Interruption Rate
162
Attention Index
#9

WeatherTech Super Bowl 2022 Pre-Release, 'Special Ops Fit Crew'

700 (10% above norm)
Likeability Score
Prodtastic
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#10

Amazon Super Bowl 2022 Extended, 'Mind Reader' Featuring Scarlett Johansson, Colin Jost

697 (9% above norm)
Likeability Score
Funny
Top Emotion
$5,586
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
With the Super Bowl being the marquee event for TV advertising, it's no surprise that brands pre-release ads and trailers for the spot they will be airing. From likeability and top emotions to interruption rate and est. national TV spend for each ad, this page provides a preview of what will be showcased on NBCU during Sunday's Big Game.

Glossary Of Terms

Likeability Score
Measures the extent to which Creative Assessment survey respondents like an ad. Scores range from 1-950 and are compared to a norm of the last five Super Bowls, the average of which is 641.
Top Emotion
We measure 57 emotional reactions to an ad derived from hundreds of Creative Assessment survey respondent verbatim comments. The Top Emotion represents the reaction with the strongest signal and is at minimum stronger than 75% of all ads for that specific emotion.
Est. TV Spend
Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for an apples-to-apples comparison across all media units and advertisers.
Interruption Rate
The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.
Attention Index
A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.