TV attribution
Justify and Optimize TV and Streaming Ad Investments
Gain a true picture of ROAS and maximize performance by linking TV and streaming ads directly to website visits, foot traffic and purchases.
TV Conversions
Track and Attribute Conversions from TV and Streaming Ads
Forget spike analysis and slow, post-campaign reporting. With iSpot, TV and streaming ad viewership is tied directly to website visits, sales, app downloads and other activity for real-time, person-level performance tracking.
Analyze Media Performance
Drill into networks/ publishers, shows, dayparts, and frequency levels that deliver the highest conversion rates and sales.
Measure Creative Effectiveness
Continuously monitor how cross-platform TV ad campaigns and specific creatives are driving conversions over periods of time.
Drive Business Outcomes
Maximize creatives and media buys for the highest return on investment with predictive analytics and quick optimizations.
With iSpot coming on board and bringing us better data, it really was transformative for our measurement and attribution.
Understand the Impact of TV on Foot Traffic
No matter your KPIs, we can connect the dots. Our person-level TV data, tied to physical location data, brings brands the ability to deterministically measure the impact of TV and streaming ads on store visits.
Easily Integrate First-Party Sales Data
Close the loop on ROAS reporting in a matter of days vs weeks with real-time purchase attribution. iSpot has the flexibility to ingest client sales data from virtually any source (POS, Neustar, IRI, etc.).
Incremental Lift
Easily Calculate and Drive Incremental Lift
Some consumers will never buy from a brand, while others will buy no matter what. iSpot helps TV advertisers get the most out of their investments by finding consumers they can influence to take action.
Measure Causal TV Ad Impact
Just looking at conversions is not enough. Measure incremental lift in conversions caused by your TV and streaming advertising.
Maximize Media Plans & ROAS
Don’t settle for constantly running ads on top-rated networks. Identify the right media buys that will drive the most value for your brand.
Convert More Net-New Customers
Continually hone in on the right media variables (networks, CTV publishers, dayparts, etc.) that will drive incremental lift in conversions.
Just knowing that a viewer saw our TV ad and came to our site didn’t cut it. We wanted to know what would have happened had that same viewer not seen our ad. This insight enabled us to assess the incremental value of TV across networks.
Unified Measurement
Test Streaming Ad Performance with Confidence
Audience migration between linear and streaming presents major challenges for performance-minded advertisers. With Unified Measurement, you can prove and maximize the value of streaming investments with ease.
Measure Incremental Conversions
Quickly uncover incremental lift in conversions generated across individual streaming publishers and platforms, and compare to linear TV ad performance.
Track Target Audience Performance
Measure how audience-based buys are driving conversions across platforms/publishers in real time and make data-driven optimizations.
Intelligently Reallocate Budgets
Quickly identify which streaming publishers perform best for your audience and shift budget to increase conversions and ROAS.
The iSpot Unified Measurement platform provided us with important insights into publisher and creative performance and will help inform and maximize the impact of future OTT investments.
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