From creative assessment to real-time media measurement and business-outcome attribution, iSpot provides the cutting-edge analytics brands need to advance TV advertising and maximize investments.
Capturing consumers’ attention isn’t a given — it has to be earned by delivering high-quality, engaging creative that cuts through the clutter. Leverage rapid, survey-based measurement to inform your creative strategy and development.
Avoid negative perception and performance by objectively measuring viewers' responses. Pre-test creatives and measure the brand impact of live TV and video campaigns.
Video creative effectiveness should not be measured in a vacuum. Unlock competitive intel and benchmarking with insights on 100K+ creatives from 4.3k+ brands.
Video creative and messaging can be hit or miss. Gain deep visibility into verbatim feedback on your ads that explain the "why" behind creative assessment scores.
Traditional survey-based methods are too cumbersome and too slow. Get rapid creative-assessment insights in 24 hours or less with Ace Metrix.
Rather than guessing on linear and streaming audience reach and waiting weeks for reporting, measure and optimize cross-platform TV ads in real time via an always-on, unified dashboard. It's time to move beyond the traditional TV ad ratings of yesterday and start future-proofing your investments with modern TV ad measurement from iSpot.
Granular, cross-platform media measurement — down to the network/publisher and pod placement — delivered in real time.
Second-by-second attention analytics indicate how creatives are resonating in-market and immediately alert you to creative wear.
With always-on, holistic measurement of linear and streaming ads from 35K+ brands.
TV advertising is too big of an investment to fly blind on performance. Gain a true, real-time picture of TV ROAS by measuring the direct impact of TV ads on conversions and sales – down to the specific networks, streaming publishers and creatives that are delivering the highest return.
Direct outcome-based attribution helps brands deterministically measure TV ad performance and incremental lift.
Bad data results in poor decisions. iSpot leverages the largest functional data footprint for best-in-class data science and modeling.
Don’t wait weeks or months to justify and optimize investments when you can get performance metrics in real time.
iSpot offers custom services for brands with specific TV ad measurement and attribution needs. From customer-data segment onboarding to real-time integrations with DMPs and in-house MTA models, the iSpot platform can accommodate any level of marketing and advertising sophistication.
The iSpot Unified Measurement platform provided us with important insights into publisher and creative performance and will help inform and maximize the impact of future OTT investments.
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