Since being founded in 2012, iSpot has been committed to helping the industry move out of the dark – providing brands and publishers the critical information they need around when and where ads aired and how campaigns perform.
Our real-time system for tracking and measuring TV ads has changed the game for the industry and we couldn’t be more proud of all of our product innovations, data insights and key partnerships along the way.
We’re thrilled to announce another seminal moment in our history: Following a rigorous evaluation by the U.S. Joint Industry Committee (JIC), our latest cross-platform measurement methodology, Data Connect, has been granted national certification as a reliable national TV currency. The industry will now have a validated way to measure linear and streaming together.
What’s more, in addition to the certification, iSpot has been deemed ready for scalable transactions in all currency classifications evaluated by the JIC. This includes Total Households and Audiences across both Average Commercial Minute, Exact Spot Ad measurement and Personified Demos – which is how 90% of the TV marketplace is traded on today.
In fact, up to this point iSpot is actually the only measurement provider to receive a nod from the JIC as achieving the requirements needed to be used for transactions across all three classifications – a nod that iSpot data is stable enough for forecasting, planning, estimating and posting purposes.
Read the full announcement below and learn more about iSpot Data Connect here.
U.S. Joint Industry Committee Grants iSpot National TV Currency Certification
TV Ad Measurement Company Emerges from a Rigorous Evaluation by America’s Top Publishers and Agency Leaders as the Only Company Validated to Meet the JIC’s Baseline Requirements for Transaction Across Demos, Total Households and Audiences
BELLEVUE, WA – August 13, 2024 – TV ad measurement company iSpot today received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry.
In addition to receiving certification for overall transactability, iSpot’s latest measurement methodology, iSpot Data Connect, has been deemed ready for scalable transactions in all currency classifications that were evaluated by the JIC. This includes Total Households and Audiences across both Average Commercial Minute, Exact Spot Ad measurement and Personified Demos – which is how 90% of the TV marketplace is traded on today.
To date, iSpot is the only measurement provider to receive a nod from the JIC as reaching the baseline requirements needed to be able to be used for transactions across all three classifications – demonstrating through the evaluation that iSpot data is stable enough for forecasting, planning, estimating and posting purposes.
This follows news late last year that it had received MRC accreditation for its verification of national TV ad airings advertising — a foundation for cross-platform ad-based currencies – and maintained its conditional certification by the JIC. Together, this recognition paves the way for a new currency to emerge that seamlessly bridges TV and streaming.
iSpot’s overall certification marks an important vote of confidence in the progress and innovation made in iSpot’s products and solutions. The JIC’s Measurement Subcommittee awarded iSpot this critical industry certification following nearly 300 rigorous data tests of its data. The certification is valid for 2 years.
“The JIC and its members have established an important place in today’s media ecosystem for not only understanding and evaluating with efficacy, efficiency and rigor the value and accuracy of measurement methodologies and data today, but are setting a great example of how the industry should be thinking about the measurement quality of tomorrow,” said Sean Muller, CEO, iSpot.TV. “We’re thrilled and honored to receive this certification and look forward to continuing to set an example for the entire industry of what measurement could be like when it’s done right.”
Over the past year, iSpot has continued to lead the industry with critical partnerships, thought leadership and key talent hires. In April it announced an expanded measurement partnership with Roku to measure audiences for the #1 TV streaming platform in the U.S; in June it released unique research into how exact ad measurement could be beneficial to both advertisers and publishers alike and late last year it hired well-respected industry research vet David Colletti as its VP of Sport Research and Insights.