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The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions

January 14th, 2025 by The iSpot Team

Connected TV (CTV) is no longer the future—it’s here.  With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV.  Yet despite this shift, a majority of TV ad impressions still go to Linear TV according to eMarketer. iSpot and LG… Read More
February 3rd, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Coors Light
January 31st, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Reese’s 
January 29th, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Taco Bell
January 28th, 2025 by The iSpot Team
Eric Stonestreet Shows Viewers How to ‘Experience More’ in Norwegian Cruise Line’s Campaign
January 27th, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Booking.com
January 23rd, 2025 by The iSpot Team
The Most Heartfelt Video Ads of 2024
January 22nd, 2025 by The iSpot Team
How Heineken 0.0’s Ad Campaign is Winning Over Both Drinkers and Non-Drinkers
January 21st, 2025 by Sophie Stahura
Channel-Optimized Creative With TripleLift’s Andrew King
January 17th, 2025 by The iSpot Team
Turning Weird into Safe: Cash App’s ‘Weird for Real’ Campaign Strikes a Chord with Viewers
January 14th, 2025 by The iSpot Team
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
January 13th, 2025 by The iSpot Team
The Most Nostalgic Video Ads of 2024
January 9th, 2025 by The iSpot Team
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
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