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The latest thought leadership, blog posts, announcements and press mentions

The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions

January 14th, 2025 by The iSpot Team

Connected TV (CTV) is no longer the future—it’s here.  With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV.  Yet despite this shift, a majority of TV ad impressions still go to Linear TV according to eMarketer. iSpot and LG… Read More
March 11th, 2025 by Shelby Cornell
Striking the Right Balance: Brand Building & Driving Intent for McDonald’s
March 11th, 2025 by The iSpot Team
Small Package, Surprising Strength: Oikos’ Ad Launched on Super Bowl Weekend Scores Big with Viewers
March 6th, 2025 by Sophie Stahura
The Data-Driven Future of Pharma Advertising with IQVIA Digital
February 27th, 2025 by Shelby Cornell
The Trade Desk on Bridging the Gap Between Linear and CTV
February 19th, 2025 by The iSpot Team
Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent
February 7th, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Hims & Hers
February 6th, 2025 by The iSpot Team
Bold Moves, Better Results: Nike Returns To Old Ways
February 5th, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Hellmann’s
February 3rd, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Coors Light
January 31st, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Reese’s 
January 29th, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Taco Bell
January 28th, 2025 by The iSpot Team
Eric Stonestreet Shows Viewers How to ‘Experience More’ in Norwegian Cruise Line’s Campaign
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