Super Bowl Ad Center/2025

He Gets Us

Dunkin'

Dunkin’ and Ben Affleck are reuniting for another Big Game. The coffee chain aired a teaser during the Grammys, featuring Affleck and his brother Casey in a comedic spat outside actor Jeremy Strong’s dressing room. The ad, created by Affleck’s agency Artists Equity, continues Dunkin’s streak of celebrity-packed campaigns. Last year, the brand introduced “The DunKings”, a boy band featuring Affleck, Matt Damon, and Tom Brady. 

HexClad

HexClad is making its Super Bowl debut with a 30-second spot featuring Gordon Ramsay and Pete Davidson. The ad, titled “Unidentified Frying Object,” playfully spoofs the sci-fi genre, placing Ramsay at Area 51 as he’s tasked with cooking for an alien species of “foodies” using HexClad’s “top-secret cooking technology.” Created by Rosewood Creative, the spot will air in the first half of the game on Fox.

Salesforce

Salesforce is making a comeback at Super Bowl LIX with a 30-second ad starring Matthew McConaughey. The cloud software giant is doubling down with a second in-game spot as part of its broader campaign "Ask More of AI” campaign, focusing on how AI can actively serve customers rather than just existing as a concept.

Google Inc.

Google is making its mark on the Big Game with an unprecedented 51 different commercials—50 regional spots highlighting small businesses across the U.S. and one national ad. Each 30-second spot of the “50 States, 50 Stories” campaign promotes how small businesses use Google’s AI model across Workspace apps. The campaign, produced by Cntrl Studio, aims to make AI feel practical and accessible for entrepreneurs. Google has yet to reveal details about its national Super Bowl spot.

Foundation to Combat Antisemitism

Returning for its second consecutive Super Bowl, the Foundation to Combat Antisemitism (FCAS) is bringing together two celebrities, Tom Brady and Snoop Dogg, for a fresh approach to its message of unity. The campaign, developed by VML and Mindshare, promises to go beyond just familiar faces.

Budweiser

After stepping away in 2021, Budweiser is making a return to Super Bowl LIX. Building on the buzz generated by Anheuser-Busch InBev's teaser for Budweiser’s highly anticipated Big Game ad, the brand has upgraded its original regional buy to a national spot. The 30-second ad, created by FCB New York and directed by Henry Alex Rubin, promises to captivate audiences with the iconic Clydesdale horses.

Liquid Death

Liquid Death is set to make a splash with its first national Super Bowl ad. After opting for a regional spot in 2022, a quiet 2023, and taking a non-traditional route in 2024 by partnering with eBay for an online auction, the beverage brand is now going all-in for the Big Game. Produced in-house through its own production arm, details about the 2025 ad are unknown.. With no pre-releases planned, audiences will have to wait until game day.

Hims

Hims & Hers, the direct-to-consumer telehealth brand, is stepping into the Super Bowl spotlight for the first time. The brand’s 60-second spot, airing in the third quarter, will tackle a serious issue: the obesity epidemic in America. The ad aims to shed light on this growing health crisis while showcasing the weight loss treatments the brand offers—positioning Hims & Hers as a key player in providing accessible, personalized care for a healthier future.

Novartis

Pharmaceutical company, Novartis, joins the Big Game lineup for the first time in 2025 with a 60-second spot, “Your Attention, Please.” Starring celebrities Hailee Steinfeld and Wanda Sykes, the ad will focus on women, raising awareness about breast cancer and preventative measures.

Angel Soft

For the first time in its nearly 60-year history, Angel Soft is making a Super Bowl play—by inviting fans to take a bathroom break. The toilet paper brand’s 30-second halftime spot, created by WPP’s Grey, introduces the concept of a “potty-tunity,”the perfect moment to step away without missing any action.

Cirkul

The innovative water bottle brand known for its flavor cartridges, Cirkul, is stepping onto the Super Bowl stage for the first time with a 30-second spot set to air during the first quarter. Directed by Peter Berg, the ad stars actor Adam Devine who humorously navigates a hydration-themed mix-up caused by his phone’s AI.

Uber Eats

Uber Eats is raising the stakes for its fifth consecutive Super Bowl spot, featuring an all-star lineup of celebrities including Charli XCX, Martha Stewart, and Matthew McConaughey. Expanding on the success of its past campaigns, the brand’s 60-second ad, created in partnership with Special Group U.S. and directed by Jim Jenkins, will celebrate the undeniable connection between football and food.

Fetch Rewards

Fetch, the popular shopping rewards app, is gearing up for its first-ever Super Bowl appearance this year. Breaking away from the traditional agency route, Fetch has teamed up with Monks, a marketing and technology services powerhouse, to create its Big Game debut. The 30-second spot, slated to air in the fourth quarter, will unveil a sweepstakes that promises to reward multiple viewers with $1.2 million in cash prizes.

Poppi

Prebiotic soda brand Poppi is making its way back to the Super Bowl spotlight for the second consecutive year. After debuting in 2024 with its 60-second ad, “The Future of Soda Is Now,” Poppi is ready to deliver another bold message during Super Bowl LIX.

Homes.com

Homes.com, the CoStar Group-owned real estate brand, is making its return to the Super Bowl stage for a second year running. Building on its 2024 debut, the brand will air two 30-second spots during Super Bowl LIX, one in the first quarter and the other in the third. The new ads will once again feature multiple celebrities, adding star power to the campaign.

Ram Trucks

Jeep is not the only Stellantis-owned brand joining the ad lineup for Super Bowl LIX. The Big Game marks Ram’s comeback to the Super Bowl after last appearing in 2023, with their ad scheduled for the two-minute break in the second quarter. Highdive, Jeep’s lead creative agency, and Stagwell-owned Doner, Ram’s agency, are expected to contribute to the automaker’s Super Bowl push.

Meta

Returning to the Super Bowl stage after three years, Meta is set to showcase its Ray-Ban smart glasses in a star-studded ad featuring actors, Chris Hemsworth and Chris Pratt. The ad aims to demonstrate how the glasses help users stay digitally connected while physically present. Details on the agency and ad timing during the Big Game remain under wraps.

Little Caesars Pizza

Little Caesars is making its Super Bowl comeback for the first time since 2020 with a 30-second ad airing in the third quarter. Created by McKinney and directed by Frank Todaro, the spot will spotlight the brand’s pizza cup menu item, Crazy Puffs. As the official pizza sponsor of the NFL, Little Caesars aims to drive awareness and sales of the viral snack, which launched last March. 

Squarespace

Squarespace is back with its 11th Big Game appearance, airing a 30-second spot during Super Bowl LIX. The teaser, titled “A Tale as Old as Websites,” hints at a whimsical storyline, featuring a man riding a donkey through the countryside while tossing laptops over stone walls to the tune of Irish bagpipes.

Bud Light

Anheuser-Busch continues to dominate Super Bowl ad space, securing a massive three minutes for Super Bowl LIX—30 seconds more than last year. Bud Light is confirmed as part of the Big Game campaign as well as Michelob Ultra, Stella Artois, Budweiser, and Busch Light. Despite no longer being an exclusive alcohol advertiser, AB InBev remains the Big Game’s top spender in the booze category.

Michelob

The popular alcohol brand, Michelob Ultra, raises the stakes with its new “Play for an Ultra” platform, a tribute to the competitive spirit of weekend athletes. The campaign, which marks the brand’s biggest media investment to date, will take center stage during Super Bowl LIX. VP of Marketing, Ricardo Marques, says the ad will feature a cameo of the brand's non-alcoholic version of Ultra, Michelob Ultra Zero.

WeatherTech

WeatherTech is set to make its 13th consecutive Super Bowl appearance, solidifying its status as a Big Game veteran. The U.S.-based automotive and home accessories brand will air its ad in the second-quarter spot of Super Bowl LIX, once again teaming up with creative partner, Pinnacle Advertising.

DURACELL

Duracell is making its Super Bowl debut with a 30-second spot featuring its muscular  Duracell Scientist, the brand’s newest ad character in 36 years. The spot, created by VaynerMedia, will showcase the power of Duracell’s exclusive “Power Boost ingredients,” driving home the tagline “Built Different.”

Booking.com

Returning to the Big Game for the fourth year in a row, Booking,com has secured a fourth-quarter spot in Super Bowl LIX.  Last year’s ad—crafted by Zulu Alpha Kilo and featuring Tina Fey and her celebrity doppelgangers—captured the whimsy and variety of Booking.com’s offerings. While this creative still airs today, the brand is keeping its Super Bowl plans under wraps.

FanDuel

FanDuel, the first sportsbook to confirm a Super Bowl LIX ad, is betting big on the Manning brothers to make its third Super Bowl appearance unforgettable. Created by Wieden+Kennedy, the spot builds on FanDuel’s tradition of blending live-action stunts with interactive customer contests. After previous attempts featuring Rob Gronkowski, the brand promises to kick things up a notch with this sibling rivalry-fueled stunt.

MSC Cruises

MSC Cruises is making waves at Super Bowl LIX with its first-ever Big Game ad, marking a bold step to grow its presence in the U.S. market. The Geneva-based cruise line is set to unveil its newest ship in a 60-second spot featuring two yet-to-be-revealed celebrities and highlighting the brand’s fusion of European style and American comfort.

NFL

The National Football League (NFL) is teaming up once again with creative agency 72andSunny for Super Bowl LIX, continuing a partnership that has spotlighted inclusivity and authenticity since 2019. Past campaigns highlighted legends, rising stars, and groundbreaking moments—like flag football player Diana Flores in 2023, which helped push the sport to the 2028 Olympics. With NFL games expanding globally and reaching new markets like Madrid and Berlin, this year’s ad is expected to embrace football’s growing international presence.

Stella Artois

Stella Artois is making a stylish return for Super Bowl LIX with its fourth Big Game ad—and its first since 2019. Known for elegance and European flair, the Belgian lager aims to captivate audiences with a message that celebrates connection and timeless moments. Parent company Anheuser-Busch InBev continues its legacy of high-impact Super Bowl campaigns, though details of Stella’s 2025 spot remain private.

TurboTax

The Intuit-owned brand is extending its Super Bowl streak with its 12th consecutive Big Game spot—marking its first under new CMO Thomas Ranese. The brand plans to double down on expert-assisted tax filing with its “Now This Is Taxes” campaign, which launched on Christmas Day. Creative direction for their Super Bowl LIX spot remains under wraps, but it promises to build on the momentum of last year’s Quinta Brunson-led campaign.

Bosch Home

The 139-year-old German engineering giant, Bosch, is making its Super Bowl debut with a bold 30-second spot set to air during the fourth quarter. Partnered  with Droga5 to spotlight its cutting-edge products and AI-powered innovations, the brand has yet to release specific details of the ad. However, Bosch promises to make a statement as it expands its U.S. presence. 

Lay's

Lay’s is returning to the Super Bowl after a two-year break to introduce its long-awaited All Dressed chip flavor to U.S. audiences. Crafted by Highdive, the spot builds on Lay’s legacy of star-studded Super Bowl ads.

DoorDash

Following the success of its award-winning “DoorDash All the Ads” campaign, DoorDash gears up to deliver again at Super Bowl LIX. This year’s 30-second spot, developed by Wieden+Kennedy Portland, will showcase DashPass—the subscription service offering unlimited free delivery from thousands of restaurants, grocery stores, and retailers.

Mountain Dew

The PepsiCo brand is returning to the Super Bowl for the second year in a row, marking its seventh Big Game appearance. While details of the 2025 spot aren’t public, the brand teased a campaign encouraging friends to “have a damn good time” with a refreshing Mountain Dew. Last year’s ad featured Aubrey Plaza and Nick Offerman riding dragons and sipping Baja Blast. This year’s effort, created by Goodby, Silverstein & Partners, promises more surprises.

NerdWallet

NerdWalletwill make its Super Bowl debut with a 30-second third-quarter spot  created by Interpublic Group’s Deutsch and media bought through IPG’s Mediahub. The ad aims to simplify financial advice and debunk the myth that it’s too time-consuming, increasing awareness of the brand’s product-recommendation services, according to VP of Brand Marketing Alison McCoy.This marks a shift in NerdWaller’s strategy, building on sports partnerships and its recent sponsorship of University of Colorado athlete Travis Hunter. The Super Bowl spot will kick off a broader campaign across multiple media platforms running through 2025.

Pringles

The Kellanova’s chip brand will make its eighth consecutive Super Bowl appearance with a 30-second spot set to air at the end of the second quarter. This marks the brand’s first collaboration with new creative agency FCB New York. The ad promises to deliver the humor fans expect from Pringles. Last year, Pringles’ Super Bowl ad featured Chris Pratt being cast as the brand’s mascot, Mr. P, in a movie-themed spot, “Mr. P.”

Totino's

Totino’s Pizza Rolls will make its Super Bowl debut in 2025, becoming the first frozen pizza brand to run a Big Game spot. Created by Dentsu Creative with media by IPG’s UM, the ad will run during Fox’s Feb. 9 broadcast, alongside Totino’s first Spanish-language spot, “Hang Time,” airing on Fox Deportes and Telemundo Deportes.Known as a go-to game-day snack, Totino’s saw success with its Pete Davidson-led ad that contributed to its second-highest sales month in 30 years during the 2024 football playoffs.

Reese's

Reese's return to the Super Bowl after last year's Caramel Big Cup ad became a viral sensation, earning critical acclaim and topping consumer rankings. Building on that momentum, this year’s 30-second spot—crafted by Erich & Kallman—promises to take things up a notch. Featuring Reese's signature wit and a few surprises, the ad is set to highlight the brand’s timeless peanut butter and chocolate combo with an indulgent twist.

Ritz Crackers

Ritz is making its Super Bowl debut with a bold move to refresh its 90-year-old brand. Known for its versatility as a snack, baking ingredient, and table staple, the spot will be produced by The Martin Agency and directed by Jake Szymanski (Funny or Die, Mike and Dave Need Wedding Dates). Parent company Mondel?z returns to the Big Game after Oreo’s 2024 ad, but details on the Ritz campaign are still under wraps.

Nerds

Nerds, the Ferrara-owned candy brand, is returning to Super Bowl 2025 for the second year in a row, building on the success of its Big Game debut in 2024. The 30-second spot, once again led by Digitas Chicago with media handled by iProspect, caps off a breakthrough year for the brand. Their first Super Bowl ad, featuring Irene Cara’s “Flashdance…What a Feeling” and a cameo from TikTok star Addison Rae, resonated strongly with consumers. Following its “Make the Rivalry Sweeter” campaign launched earlier this season, Nerds looks to keep momentum high heading into Super Bowl LIX.

GoDaddy

After an eight-year break, GoDaddy is returning to the Super Bowl with a fourth-quarter ad promoting its Airo AI platform for small businesses. The 30-second spot, produced by ProdCo and directed by Ian Pons Jewell, kicks off a yearlong U.S. marketing campaign sharing how Airo helps entrepreneurs launch and grow their businesses faster.

Hellmann's | Best Foods

Hellmann’s is returning to Super Bowl 2025 for its fifth consecutive Big Game appearance. The Unilever-owned mayonnaise brand, known for creatively promoting its product as a solution to food waste, has previously featured stars like Jon Hamm, Brie Larson, Amy Schumer, and Pete Davidson. While details of this year’s ad, crafted by VML, remain under lock and key, the brand promises a fresh take on how to “bring out the best” in game day dishes featuring a new mascot, Manny Mayo.

Taco Bell

After a three-year break, Taco Bell is making its Super Bowl return with a fan-focused campaign. CMO Taylor Montgomery teased an interactive effort, promising to give fans across America a chance to be part of the action. The chain installed “Live Más Drive-Thru Cams” at select locations, hinting that lucky customers could appear in the ad. Known for collaborations with stars like LeBron James and Doja Cat, the spot may also feature familiar faces from its celebrity roster.

Instacart

Instacart is entering the 2025 Super Bowl lineup with its first-ever Big Game ad, led by CMO Laura Jones and team, alongside agency partner TBWA\Chiat\Day. The move is part of Instacart’s expanded sports marketing strategy, which spans NFL, F1, WNBA, MLB, and more.

Tubi

Tubi is back following last year’s viral success with its clever “remote prank” that had viewers scrambling for their remotes. While the brand hasn’t shared details about this year’s ad, it’s sure to aim for another unforgettable Big Game moment.

Rocket Mortgage

Financial services company Rocket Cos. is making a bold return to Super Bowl 2025 with a fresh brand, compelling narrative, and a creative concept poised to rival Nike's iconic "Just Do It" campaign. With 11 Super Bowl ads under its belt, Rocket Cos.—led by CMO Jonathan Mildenhall and its new agency, Mirimar—aims to move beyond transactions this year by tapping  into the American Dream and celebrating the diversity of communities.

Coffee-Mate

In preparation for their upcoming release of Coffee Mate Cold Foam, Coffee Mate marks their first Super Bowl debut since the brand’s inception in 1961. Partnering with creative agency Wieden+Kennedy and media agency GroupM, the brand is keeping the details of its ad under wraps. However, following its “For The Love of Coffee” creative platform and the recent three-part mini-series "Unbreak My Breakroom" starring rapper and actor Vince Staples, the ad is likely to follow a similar creative direction.

Coors Light

Returning for the third consecutive year after a 30-year hiatus, Molson Coors brings Coors Light back to Super Bowl LIX, keeping the momentum alive with its “Choose Chill” campaign. Following last year’s revival of the iconic Coors Light train, the brand promises a fresh take on chill for 2025. The 30-second spot will be part of a broader football-and-entertainment campaign, uniting fans and celebrating moments of relaxation on the Big Game stage.

Doritos

Doritos, the iconic frito-lay brand is set to make its  10th Super Bowl appearance in 2025 with the return of the legendary “Crash The Super Bowl” contest. This groundbreaking campaign, which redefined Big Game advertising from 2006 to 2016, invites fans to create their own Super Bowl ad. The winner will receive $1 million and an all-expenses-paid trip to Super Bowl 2025 in New Orleans.

Dove (Skin Care)

Dove, a Unilever brand, is bringing its “Girls in Sports” campaign back to the Super Bowl for the second year. Following last year’s body positivity ad “Hard Knocks,” from Ogilivy, this year’s ad aims to reinforce its commitment to empowering young women through its Body Confident Sport program.

Jeep

After sitting out during last year’s Big Game, Stellantis’ Jeep is revving up for a return to the Super Bowl. The brand aims to build on the success of its 2023 spot “Electric Boogie," created by Highdive and featuring animals dancing to the classic track. For 2025, Jeep is determined to deliver something “new, fresh, and exciting,” says Marissa Register, Stellantis’ head of global marketing. 

Häagen-Dazs

For the first time in its 60-year history, Häagen-Dazs is joining the Super Bowl lineup with a national ad during Super Bowl LIX. The spot, led by new creative agency nice&frank, marks a bold step onto the Big Game stage for the iconic ice cream brand.

SKECHERS

For the 12th consecutive year, the footwear brand Skechers returns to the Super Bowl with a 30-second spot and a determined focus on innovation. Last Super Bowl, Skechers featured longtime spokesperson and former NFL quarterback, Tony Romo in “Mr. T in Skechers.” The first brand to publicly confirm an ad buy for Super Bowl 2025, Sketchers is set to launch a campaign that reflects its mantra as The Comfort Technology Company.