DURACELL Optimum TV Spot, 'Holidays: Does It Matter?'

A proud father presents his daughter with her holiday present, contented that he got her a dream gift. But did he get her the right batteries to go along with it? At first, he thinks it shouldn't matter if he skimps on the battery -- but then he remembers all the other times he used cut-rate products in efforts to make a grand gesture for his daughter. And he remembers the look of severe disappointment she gave him every time he took her camping with budget bug spray or to a recital with a high-end dress (and a low-end haircut.) He recalls all those memories with his daughter's disapproving scowl and is instantly relieved that he bought DURACELL Optimum batteries this holiday season.