Advanced Analytics
Advance Your TV Ad Planning, Buying and Attribution to the Next Level
From audience-based buying to sophisticated multi-touch attribution and marketing mix modeling, gain the cutting-edge data and capabilities you need to modernize your TV advertising.
Segment Analytics
Reach High-Value Audience Segments on TV
Move from buying TV based on Age & Gender ratings to more meaningful definitions of your customers. Craft the perfect media plan to reach target consumers by mapping your own customer segments to person-level TV ad viewing data from iSpot.
Onboard Your Customer Data Segments
Easily integrate data from your own CRM or POS system, or 3rd-party DMPs like Nuestar and Oracle. Connect your segments to iSpot data using household address as the matchkey.
Get Audience-Based Media Recommendations
Forget buying TV based on age & gender. Reach specific audiences that are unique to your brand and campaign goals.
Adjust Media Plans Based on Performance
Gain unmatched, real-time insight into the networks, dayparts and shows to invest in most for optimal audience reach and conversions.
Exposure Level Ad Data
Integrate TV Ad Data into MTA and Mixed Models
Feed real-time data into your models to measure the impact of TV on cross-channel marketing campaigns, execute advanced customer profiling, improve forecasting, and more.
Gain Confidence in the Data Behind Your Models
iSpot has the largest and most accurate TV ad exposure data feed on the market, leveraging exclusive rights to device-level exposures from the VIZIO footprint.
Data Onboarding & ID Matching Made Easy
Granular TV ad exposure data is pre-mapped to all common industry IDs and fed directly into your in-house or 3rd party system. Or let us manage data for you within the iSpot Query System (iQS).
Bring TV Analytics Up to Speed with Digital
No more looking at TV separately from the rest of the marketing stack with real-time TV ad exposure data integrated into your own MTA and MMM models.
Custom Analytics
Optimize Media Plans with Predictive Analytics
Not only do marketers need to arrive at conversion rates and lift metrics, but they also need to deeply analyze the data and predict how to increase TV ad effectiveness going forward. Drawing on a massive footprint of TV ad data (refined over nearly a decade of rigorous processes and data science), iSpot’s advanced analytics enable brands to more intelligently plan, buy, and optimize TV.
Latest Resources
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