Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

McDonald's Happy Meal TV Spot, 'The Joy of Reading'

National Airings: 🔒

First Airing: 🔒

Last Airing: 🔒

Creatives: 🔒

Recently Aired On: 🔒

Est. Spend: 🔒

TV Impressions: 🔒

National Impressions: 🔒

Local Impressions: 🔒

A girl misses her older brother, who has went away to college. To her surprise, he comes through the front door with a hug and a Happy Meal for her and food for mom, too. For a limited time, participating McDonald's include HarperCollins children's books in Happy Meals, so parents and kids can discover the joy of reading together.

Published: September 05, 2017

Advertiser: McDonald's

Advertiser Profiles: Facebook, Twitter, YouTube, Pinterest

Products: McDonald's Happy Meal, HarperCollins Publishers Amelia Bedelia's First Day of School, HarperCollins Publishers If You Take a Mouse to School, HarperCollins Publishers Pete the Cat's Got Class, HarperCollins Publishers Just a School Project

Tagline: “I'm Lovin' It”

Songs: None have been identified for this spot

Mood: Active

Actors - Add: Declan Whaley ... Little brother reading book, Grace Brennan ... Girl drinking milk, Juliana Restivo ... Little sister missing college-aged brother, Kingsley Perez ... Girl in white shirt, Lauren Jansen ... Voice Over, Lucas Machado ... Older brother

Agency: DDB Chicago ... Digital Agency, Wieden+Kennedy ... Creative Agency, OMD West ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots

View All Screenshots