The iSpot.tv platform gives brands real-time TV metrics so they can analyze ad performance, optimize media efforts and keep an eye on competitors. Following our summer roll-out of enhancements at the spot and brand-level and updates to our estimated spend algorithm, we’ve launching 28 new reports for networks and shows and powerful new filters to help you do more with our data.
New Network and Show Reports
Our Network and Shows have received a radical new upgrade with 28 brand-new reports across our platform. Depending on your product level and combination, you see a different number of new reports.
If you have access to iSpot’s TV and Digital products for example, you’ll see new industry, brand, show, social, and search reports. Under ‘Performance’ you’ll see a new brand report that now includes a parent brand report as well.
In the iSpot platform, under ‘TV Networks’ the ‘View All’ tab has been retired and replaced with ‘TV Metrics by Network’ that now includes tons of new data points at your fingertips. Alongside every network you’ll see their corresponding Spots, National Airings, Primetime, Est. TV Spend, and Spend SOV.
Interested in getting access to all the new reports? Contact your account manager to get Global Access.
Powerful New Filters
We’ve released five powerful new filters to help you get more granular with your data. In order to optimize your media planning efforts, it pays to be more specific. Get a full-picture view of your own or a competitor’s media placement by understanding the context around the performance of an ad.
Pair these new filters with any existing ones to gain a deeper understanding of the variables that affect the TV media landscape:
→ Day Part
→ Episodes
→ Episode Type
→ Show Type
→ Show Genre