Reach NFL Audiences Beyond Game Day. Download Report>

General Motors Super Bowl 2022 Teaser, 'Frau is Back for Good' Featuring Mindy Sterling [T1]

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

General Motors teases this year's Big Game ad with the reappearance of the villainous Frau Farbissina, Dr. Evil's whip-wielding henchman from the "Austin Powers" films. Actress Mindy Sterling reprises her role with gusto, delivering "an inside voice that belongs outside" as she smacks someone into shape with her riding crop. After dropping the ominous warning that "evil is back for good," automaker invites you to see what electric vehicle schemes will be hatched during Super Bowl LVI on February 13, 2022.

Published
February 07, 2022
Advertiser
General Motors
Advertiser Profiles
Facebook, Twitter, YouTube
Tagline
“EVerybody In.”
Songs
None have been identified for this spot
Mood
Active
Events & Venues
2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium
Actors - Add
Mindy Sterling ... Frau
Agency
MRM//McCann ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots