Lay's Super Bowl 2022 Teaser, 'What Are We Doing?' Featuring Paul Rudd, Seth Rogen

Already in wardrobe and strapped into a classic car on the set of the Lay's Super Bowl LVI spot, Seth Rogen leans over to his co-star with a somewhat important question: "... What are we doing?" Paul Rudd does his best to keep his eyes on the "road" while he catches his scene partner up to speed -- they're working on a teaser, of course! An incredulous Seth is shocked that something as brief as a commercial would need the full movie trailer treatment. If the ad is already super short, just how truncated is the teaser? So much so, apparently, that Paul gets only partway through his reply before Lay's cuts to black, telling viewers to tune into the Big Game on February 13, 2022.