DIRECTV TV Spot, 'Innovative' Featuring Jeffrey Tambor, Jennifer Coolidge

At the CableWorld headquarters, a board meeting is taking place between the freshly merged company to take on their biggest competitor, DirecTV. As the board members wait to hear the proposals, a full disclosure is given to the members in the room that nothing was planned and that they had drank way too much the night before. But, the good news is that they brought breakfast. When someone asks if bagels were brought, a massive pile of ice and shrimp flood the table. One of the senior members mentions it's not the way he would've gone, but he likes it because it's innovative.