Downy Unstopables Super Bowl 2023 Teaser, 'Try It for Yourself'

A mysterious Downy enjoyer stands in the laundry room and takes a long, deep whiff of the hoodie half-pulled over his head. It still smells amazing (he's been sniffing it for weeks, so he would know), but he's skeptical that Downy Unstopables scent booster beads will keep this hoodie fresh until Super Bowl LVII on February 12, 2023. He challenges you to give Unstopables a try yourself and offers a coupon to use before the Big Game...or he would if he could catch it. Just give him a minute, he's getting warmer. Downy says Unstopables can give your clothes "over 12 weeks of freshness" -- you just have to sniff it to believe it.